Designation : Marketing Executive & Consultant;
Adjunct Faculty at New York University and Indian Institute of Management, Bangalore
Topic : Creating an Impeccable Personal Brand & how Lawyers can prepare to attract Clients
Prof. Ruth P. Stevens consults on ‘Customer Acquisition and Retention’ and has 20 years of experience, teaching marketing and management in various business schools in U.S. and other countries as well. She is also a guest blogger at Biznology, Target Marketing Magazine and Business 2 Community and a contributing writer at AdAge. Her newest book is ‘B2B Data-Driven Marketing: Sources, Uses, Results’.
She has been named as one of the ‘100 Most Influential People in Business Marketing’ by Crain’s BtoB magazine and has also figured in the ‘20 Women to Watch and ‘50 Most Influential People’ in Sales Lead Management by Sales Lead Management Association.
She recently conducted a session for the LL.M. and PGD students of Gujarat Maritime University on ‘Creating an Impeccable Personal Brand & how Lawyers can prepare to attract Clients”.
The session was spread over two hours and Prof. Ruth covered various important topics like the importance of personal branding in attracting business, relevant tactics for establishing one’s brand, importance of networking, crafting elevator speech, use of social websites for creating an online image, maximizing lead generation, etc.
The students were highly appreciative of the session and gained essential insights on personal networking and marketing outreach.